Book the ride of a lifetime6/11/2023 Leaders have to be willing to take risks and place big bets. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.Ĭourage. In The Ride of a Lifetime, Robert Iger shares the lessons hes learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.įourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the companys history. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. The CEO of Disney, one of Times most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. One of the best business books Ive read in years.
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